i've noticed an interesting domain looking through rune logix: umbria. Umbria touts itself as a:
"Umbria's primary product is the Buzz Report, a weekly or monthly marketing intelligence report that provides comparative insights for up to 5 topics. Through a combination of technology and services, we look at both the speech (what is being said, how often, etc.) and the speaker (who is doing the talking). Our technology first isolates the relevant comments by consumers, cleans the data, clusters it, and then classifies it. While not all comments can be fully classified automatically, the sheer volume of discussion online typically yields enough data to provide solid directional insights about the topics of interest. These insights include:
- Share of buzz
- Favorability
- Engagement level
- Acquisition of “new voices”
- Demographics breakdowns"
the fact that
"Umbria is a consumer intelligence company that analyzes and distills the opinions and perceptions of the online world – consisting of more than 22 million blogs, message boards, opinion sites and other public forums – into actionable insights about companies, products, people and issues."
is trolling around my site makes me uncomfortable due to the obvious nature of a wide spread domestic spying program in this country and a company that sounds to me more like a outsourced Total Information Awareness than a legit business. that this company was started at about the same time TIA was defeated in Congress raises my eyebrow.
i would like umbria to stick their Share of buzz up a very small... [epithat's for human crevices removed] and never access this site again. your buzz and consumer orientated marketing can stick it elsewhere. you are not authorized to collect any information from this website for any purpose whatsoever and i demand a letter informing me of what content was collected from this site and the process how this information was destroyed from your property. this is most dire. thanks, and eat this trend.
Comments